“Cloud” Google, Microsoft, Apple quickly end the pattern of the three pillars
September 8, 1998, Google in a garage in the United States was born, and after 10 years, the company has become a market value of monster 160,000,000,000 U.S. dollars, its market value at the front of Microsoft and IBM, which Google’s reach Height, respectively, by a quarter of a century and three quarters of a century.
Even so, the “fast track” the Google did not actually want to slow down last Tuesday, the search engine company released a browser product Chrome, so Microsoft suffers opponent, fired a heavy again.
Microsoft’s growth in the course, Novell, Netscape (Netscape), Real Network, Sun (Sun Microsystem), and so have the names of great glory, has become a stepping stone. But Microsoft’s business in the chain, whether it is Google or Apple in the manufacture of “big trouble.”
Tripartite structure has taken shape in the future has become complicated and confusing.
“Computing cloud” over the next run-off
Chrome aimed at the birth of Microsoft’s core market. In the browser market, Microsoft is dominant, IE browser share to 73%, Firefox (Firefox) accounted for 19%, while Apple’s own Safari as the global research and development of the popular iPod, iPhone and the iMac, have also been 6% share. The market had nothing to do with Google, but now it wants to share this laptop battery .
“What we need is not just a ‘browser’, but a modern platform, you can browse the Web, use Web applications and to support those who have just started the function.” Google vice president of global product management, engineering director of R & D Saunders. Pike Hai (Sundar Pichai) explained that such a release Chrome background.
Today, the development of Google Docs, calendar and other network “cloud computing” features of Google, users have to enter the network platform - the browser market, make a difference.
Google’s supporters believe that Chrome simple convenience, the extension of Google’s style, there is no “rogue” embedded in the toolbar or other products, for the sake of the future users of products; However, some features that are not propaganda The so strong.
“And not for Apple Computer’s browser version.” New York City software engineer at the University of Derek (Derek) said, “This is to allow users to use Apple’s not the opportunity to try.” Chrome Although Google drew on the part of Apple Code technology, but the current version of the Beta can not run on the Mac, which is quite popular Macintosh U.S. consumers, is a regret. “This is against their old foe - Microsoft.” Drake told reporters.
In fact, Google is targeting the so-called “cloud computing” the future of the picture. Google considers the future of the Internet users through the functions of all PC functions, and in the “cloud” on the storage of information.
Now, as the most fashionable concept, in fact, Microsoft, Yahoo also acquired shortly after the failure of the case, spoke of his “Cloud”, and IBM, Yahoo and Amazon, they all agree that the “cloud” of the idea, but Not come up with specific solutions.
In the foreseeable future, all released new products and strategies against opponents, Google is to “cloud the future” in preparation for war, in the context of this strategy, the success or failure of the browser market is an introduction, is not The ultimate goal.
Seize the hearts of consumers with laptop battery ?
In the face of Microsoft’s “dilemma” and “retire” BillG (Bill. Gates, Microsoft co-founder of the in-house nickname) has also recently appeared in your field of vision,. And his well-known talk show host Seinfeld (Jerry Seinfield) together, make a determined to improve Vista, and consumers to listen to the voice of advertising.
The ad’s plot Gates is a pair of shoes to the shoe store, met Song Fei, Song Fei and standing on the consumer’s point of view we look forward to running on the computer be summed up as “like a cake, so we work with computers, on the Chi Dangao as comfortable as easily. ”
And Microsoft’s new Vista product obviously runs counter to the original intention of the above. “Vista for the first time trial, that it is fundamentally not worth the original Windows Update.” Harvard Business School’s David. Yafu (David B. Yoffie) said that the slow speed, a huge invasion and occupation of hard disk space, there is no obvious improvement and application of experience, in addition to feeling more like Apple’s operating system, XP is not as stable and reliable system, a time full of complaints against Vista Media and networks.
Microsoft’s operating system, the world’s personal computers accounted for more than 90% market share, Apple began MacOS operating system to catch up with Microsoft, the phenomenon of the large number of fans in the Mac market, especially in the United States.
With the Microsoft anti-trust organizations have been repeatedly called in a different situation, Apple is a fashion, consumption, a synonym for the young and future. With Microsoft to provide software solutions, is provided by Apple personal computers, music and mobile communications equipment, software, Web browser vertical product program.
“Vista is the product of the market situation than six months ago still difficult.” Market, Microsoft’s product strategy and marketing senior vice president, Bill. Wei Jite (Bill Veghte) has to admit that. In the original internal Microsoft, Vista is a repeatedly postponed the date listed on the product, Microsoft Chief Executive Steve. Ballmer Vista in the final after the launch, had emergency Wei Jite transfer window to help the Ministry of products, but also to move out to Gates “put out the fire.”
Wei Jite is summoned to ease Vista’s “The market does not apply disease,” Microsoft’s Seattle headquarters building is also a special “retail experience centers” to test a variety of innovative applications in the consumer response. These creative ways to come from Microsoft’s competitors - Apple.
Apple as a consumer feedback attached great importance to the company, Microsoft’s competitors began to learn to make a new model of R & D - starting from the consumers.
“Smartphones” who is going to hit
Google released the browser might be expected, and the other a “blockbuster” I do not know when that will debut the “Gphone”.
The electronic communications market, Google is not the traditional areas of competition, but “walk in the clouds” in the future, and easy to carry mobile communications products, companies strive to be sure that the focus of one of the BlackBerry and iPhone in this area is the best .
“Silicon Valley engineers have also circulated a statement, Gphone in the future may not be an entity of the mobile phone, but a standard format for the norms of the mobile phone network links and network services.” Years of work in Silicon Valley, Mr. Meng told reporters.
Smart phone application is clearly the direction of the computer can achieve the full functionality of the existing 30,000,000 users will have a geometric growth, such as the 2008 date, the growth rate of users in North America compared with 77% increase over the same period last year.
Many manufacturers in this market, mouth-watering, even for a long time to do outsourcing business in Taiwan-based High Tech Computer related to Google co-operation to release the first smart phone products Android. Coincidentally, the nation’s largest Phone network operator Verizon Communications also recently with Google on a long-term cooperation projects with the objective of mobile phones in the first breakthrough in the field of search.
Prior to this competition, Apple and Google has always been to fight Microsoft, Google, but once the “meddle” smart phone market, and Apple’s iPhone will launch direct competition.
Google and Verizon negotiations with the outstanding issues, mobile search is the issue of storage of information, advertisers have been promising such a powerful force in the search, Verizon has also put particular importance on this part of the ownership of information.
“Google’s ambitions are too obvious, Gphone.com a few years ago, Google was found to be registered.” Wang told reporters. In the Google search engine has become the PC monopoly, aimed at mobile devices at once the search engine market.
In the last year of the American public survey, 63 percent of people choose not hesitate to enter the field at the site Google search, 34% of the people who sentimentally attached to the “myth” Yahoo. However, if the Gphone born Heng Kong, iPhone how to deal with, who took to the smart phone’s hegemony, will become the next Silicon Valley that hot topic.
