December 21th morning news, mobile advertising network Millennial Media announced the mobile advertising market data in November, Amazon’s Kindle Fire Tablet PC for the first time been included in the statistics, and immediately became a dark horse, since mid-November the product been listed, the average daily volume of ad impressions increase speed faster than the iPad tablet.
At the same time, Kindle Fire is also facing the more intense market competition than Apple iPad listing two years ago. However, Millennial Media believes that the tablet PC with ultra-low prices for $199 and the Amazon resources in the field of digital entertainment are able to maximize attract a large number of consumers in a short time.
In the Millennial advertising platform, Apple continues to sit tight for the first throne in the top 15 mobile device manufacturers, occupy 25% of the total amount of ad impressions. iPhone is also in the top 20 dominant in smart phone field, accounting for 13.5% share of total ad impressions.
Samsung maintained the second advantage, the amount of all platforms ad impressions accounted for the total amount of 17.5% ad impressions. Four versions of Samsung’s smart phone has into the top 20 list, the user’s welcome page for the Galaxy Tab has promoted the influence of Samsung products. BlackBerry maker RIM ranked the third, accounting for 14.5% of the total amount of ad impressions. The fourth is the HTC, accounted for 12.6% of the total amount of ad impressions.
Although more and more mobile devices operating systems appearing, but the Android operating system is still capture the lead, won 50% share of the entire ads market.
Smart phone continue to be the world’s most popular mobile devices by the users. In November, the smart phone’s total advertising display advertising accounted for 70% share, and customize mobile phones accounted only for 14%. In addition, including tablet PCs and other mobile devices account for 16% share.